This is the fourth consecutive year for the anonymous State of SaaS survey. Before 2018 there was no aggregate data on Nordic SaaS companies - their business models, target markets, metrics and challenges were unknown. Vendep Capital set out to better understand the SaaS ecosystem in Finland and the other Nordics along with the paths taken by companies to reach the global markets.
It is worthwhile for the community to examine and learn from their peers and other successful SaaS-businesses. State of SaaS brings the largest and most comprehensive data for discussion. Our hope is that this will spark insights and debate on the best practices and successful playbooks that Nordic B2B SaaS companies should pursue in the years to come.
