• State of saas 2021

    This year 136 B2B SaaS companies responded to the 2021 State of SaaS survey which gave a proper snapshot of the SaaS scene in the Nordics.


    The results are out now, check them out below!

  • State of Saas in the nordics 2021

    Use the mouse scroll wheel / down arrow to browse slides in order or arrow keys to navigate the sections

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  • State of Saas in finland 2020 publication webinar

    (in Finnish)

  • The 2021 State of SaaS survey is organised by Vendep Capital and the partners

    Vendep Capital

    The Nordic SaaS VC fund

    Business Finland

    Supporting Finnish SaaS companies

    Newion Partners

    The Pan-European B2B software investor

    Oxx VC

    The Nordic B2B SaaS investor

    Finnish Industry Investment

    The cloud software developer


    The Nordic B2B SaaS investor

    Finnish Industry Investment

    The Finnish state-owned investor


    Supporting Danish SaaS companies

  • Background

    This is the fourth consecutive year for the anonymous State of SaaS survey. Before 2018 there was no aggregate data on Nordic SaaS companies - their business models, target markets, metrics and challenges were unknown. Vendep Capital set out to better understand the SaaS ecosystem in Finland and the other Nordics along with the paths taken by companies to reach the global markets.


    It is worthwhile for the community to examine and learn from their peers and other successful SaaS-businesses. State of SaaS brings the largest and most comprehensive data for discussion. Our hope is that this will spark insights and debate on the best practices and successful playbooks that Nordic B2B SaaS companies should pursue in the years to come.